Ameenah was raised by two computer scientist parents in Islamabad, Pakistan. She relocated to the bustling megapolis of Karachi at 19 and majored in graphic design. Her environment left her with a sense of wanderlust, a love for big city life, and a visual aesthetic heavily reliant on compelling colour, clean compositions, and precise yet minimalist lighting techniques.
In 2023, she founded Motia MGMT, an artist management agency that supports fellow Pakistani creatives. Ameenah currently divides her time between bookings in Dubai & Karachi.